SOMETHINK — AW16-18 Macro Trend Report

CLIENT: Somethink | somethink.cn | Guanghzhou, CN | Branding agency serving clients in the fashion, product and food industries
PROJECT: Collaborated remotely with Paris-based trend consultant Laura Wassermann on a 300 page fashion macro trend report. I contributed concept creation, image research, copywriting, editing and key color selections for the season. 
DATE: 2015
TESTIMONIAL: “I immediately picked up that Sophia is eager and passionate about working in the trend forecasting field, she has a positive work ethic and shows true dedication. She has a keen eye for trends, youth and culture and most notably a strong affinity for color. She demonstrates excellent written and verbal communication skills and the ability to take esoteric concepts and translate them into useable directions”.

— Laura Wassermann, Trend Consultant

MACRO TRENDS + KEY COLORS: F/W 2016-17

INITIAL RESEARCH

Before working with Laura, I pitched her a few “big picture” concepts, a result of extensive research on the latest contemporary art, design and socio-cultural trends.

KEY COLORS: F/W 2017-18

For the following season, I collaborated with Laura again in creating key color palettes for Womenswear.