NIKE — Women’s Apparel Color Design
BRAND: Nike | nike.com | Beaverton, OR
DATE: 2021-Present
INDUSTRY: Apparel — Women’s Performance
ROLE: As a color designer on the Women’s Apparel team, I aim to create compelling color narratives that center Nike consumers and align with brand-wide trend direction. As a team, Color Design collaborates directly with Apparel Design, Graphic Design, Print Design, Product Management and Development. I design colorways for multiple dimensions within Women's Performance Apparel, including Nike Pro, Nike One, Bliss and Motherhood. Product categories include Tops, Bottoms, Dresses, Skirts, Fleece, Outerwear and Bras.
DELIVERABLES: Apparel Color Design, Moodboards, Image Research, Concept Ideation, Presentation, Cross-Functional Collaboration
NIKE PRO NOVELTY SPRING/SUMMER 23
COLLABORATORS —
Apparel Designer: Emiko McCoy
Graphic Designer: Alicia Williams
Print Designer: Mo Bedell
Tech Designer: Michiya Stine
Product Management Team: Lacey Price, Chanel Celis
PRINT PACK SP23
ACTIVE FUCHSIA / HYPER ROYAL / OPTI YELLOW / BLACK
ACTIVE FUCHSIA / HYPER ROYAL / OPTI YELLOW / BLACK
BALTIC BLUE / NOISE AQUA / GREEN ABYSS / OCEAN BLISS
BLACK / IRON GREY / PHOTON DUST / WHITE
FUNCTIONAL FEMME PACK SP23
NOISE AQUA / OCEAN BLISS / CITRON TINT
ROSEWOOD / ACTIVE FUCHSIA / PINKSICLE
BLACK / IRON GREY / WHITE
GRAPHIC PACK SP23
UNIVERSITY RED / PINKSICLE / GYM RED
ACTIVE FUCHSIA / OCEAN BLISS / COSMIC FUCHSIA
BLACK / WHITE / ANTHRACITE
PRINT PACK SU23
GREEN STRIKE / SPRING GREEN / HYPER ROYAL
OXYGEN PURPLE / INDIGO HAZE / GRIDIRON
BLACK / PHOTON DUST / WHITE
FUNCTIONAL FEMME PACK SU23
ADOBE / SEA CORAL / COCONUT MILK
INDIGO HAZE / OXYGEN PURPLE / GRIDIRON
GRAPHIC PACK SU23
GRIDIRON / GREEN STRIKE
VIVID ORANGE / HOT PUNCH
All product videos and images via nike.com, jdsports.co.uk, finishline.com