NEW BALANCE KIDS
PROJECT: Concept Moodboards + Color Designs
Created seasonal moodboards based on design briefs from the Head of Concept Design + Strategy, translating them for the Kids category. These boards serve to communicate essential concept and color information to Kids Product and Merchandising teams.
Designed several Kids colorways for footwear style 990v5, interpreting seasonal color and concept directions.
DATE: 2020
680v6 AT A GLANCE
Simple running shoe with minimal leather and an open mesh upper.
Highly commercial and practical.
DESIGN BRIEF: PLAYGROUND
CONCEPT: “A space for fearless expression and bold monotone color that will become more sophisticated than ever”.
COLOR: “A set of brights, flat midtones and bright pastels work together for multi-color combos. Bright pink is a key shade”.
PLAYGROUND — KIDS MOOD + COLOR
PLAYGROUND — KIDS FOOTWEAR COLOR DESIGN
Girls 680v6 in Sporty Pink, Astral Glow & White
DESIGN BRIEF: HIGHER LEARNING
CONCEPT: “An intellectual approach to style, where Ivy League meets the future of sportswear and color evolution”.
COLOR: “Rich and seasonal, ready for fall. Drawing on rich ochre tones and layered with a twist on nostalgic shades, color is wearable and fresh”.
HIGHER LEARNING — KIDS MOOD + COLOR
HIGHER LEARNING — KIDS FOOTWEAR COLOR DESIGNS
Girls 680v6 in Rain Cloud, Pale Blue Chill & Light Mango
Boys 680v6 in Black, Oxygen Blue & Sulphur Yellow
Gender Neutral 680v6 in Natural Indigo, White & Silver Metallic
Made in US 990v5 AT A GLANCE
Iconic style known for its comfort and use of premium suede.
Higher price point.
DESIGN BRIEF: MASTERPIECE
CONCEPT: “A nod to history with a progressive undercurrent, clashing antique elements with streetwear style".
COLOR: “Can be rich and saturated in multi color combos, or a bit softened”.
MASTERPIECE — KIDS MOOD + COLOR
MASTERPIECE — KIDS FOOTWEAR COLOR DESIGNS
Girls 990v5 in Nimbus Cloud, Garnet, Summer Jade & Oyster Pink
Girls 990v5 in Dry Sage, White Sage, Angora & Night Tide
Boys 990v5 in Team Cream, Angora, Eclipse & Deep Sea
DESIGN BRIEF: ALL TERRAIN
CONCEPT: “Rugged yet lightweight, a winter protection story taking inspiration from extreme sports”.
COLOR: “A palette of darks from spruce greens to bloodstones, injected with performance brights".
ALL TERRAIN — KIDS MOOD + COLOR
ALL TERRAIN — KIDS FOOTWEAR COLOR DESIGN
Boys 990v5 in Norway Spruce, Trek, Rain Cloud & Sulphur Yellow
DESIGN BRIEF: DIGITAL FABLE
CONCEPT: “Gaming and virtual fashion are more present than ever, fantastical finishes are key to capture imagination”.
COLOR: “Focus on purples, oil slick radiant films and glittered finishes. Pink Glo against dark backgrounds can create an otherworldly mood”.
DIGITAL FABLE — KIDS MOOD + COLOR
KIDS FOOTWEAR COLOR DESIGNS
Girls 990v5 in Morningtide, Nimbus Cloud, Eclipse, Pink Glo, Blue Chill, Dark Silver Metallic, & Black Metallic
Girls 990v5 in Sporty Pink, Pink Glo, Black, Silent Grey & Dark Silver Metallic
Girls 990v5 in Night Tide, Whisper Grey, Hi Lite, Silent Grey, Heliotrope & Black Metallic
Boys 990v5 in Natural Indigo, Lagoon, Laser Blue, Hi Lite & Black Metallic
Boys 990v5 in Rain Cloud, Black, Neo Flame, Morningtide, Hi Lite & Black Metallic
Boys 990v5 in Team Red, Eclipse, Laser Blue, Neo Flame & Black Metallic