THERM OUTDOOR — 2022 Kidswear Color Trends

BRAND: Therm Outdoor | therm.co.nz | Auckland, NZ
DATE: 2021
INDUSTRY: Apparel — Kidswear, Outerwear
PROJECT: I worked with Therm’s owner/head designer to select colors for the brand’s 2022 product line. She hired me to research key color trends for Kidswear, targeting sophisticated consumers in the Oceania market. Noting the brand’s best-selling hue spaces, I pushed each color in a more trend-forward direction. This approach resulted in a commercially viable product assortment, while offering Therm’s customers fresh color and print options, distinguished from the previous year’s palette.
DELIVERABLES: Trend Research, Color Palette Selection, Pantone Color Matching, Layout Design
TESTIMONIAL: "My second time working with Sophia, and I couldn't be happier. She really knows her stuff, produces a high-end level of work and is a pleasure to work with. Highly recommend."
— Stacey Thompson, Owner and Designer at Therm