Since Feburary 2018, I've managed the Instagram account for Sophicolor, a color service provider for fashion and home textiles. I was hired to devise and implement a long-term growth strategy for the brand.
I'm responsible for daily content curation, posting and engagement. I highlight trending colors by sharing the latest images from publications around the world.
In 2016, I created Sophicolor Stories, a series of social media posts for Sophicolor. For each post, I selected the imagery and palette. I visually matched each image to colors found in Sophicolor's digital color library. These inspirational palettes were shared and well-received across the brand's official platforms, including Instagram, Facebook, Pinterest, and LinkedIn.