SOPHICOLOR 

sophicolor.com

 

Since Feburary 2018, I've managed the Instagram account for Sophicolor, a color service provider for fashion and home textiles. I was hired to devise and implement a long-term growth strategy for the brand. 

I'm responsible for daily content curation, posting and engagement. I highlight trending colors by sharing the latest images from publications around the world. 

 
The work she did for us exactly met and exceeded our needs. We were delighted. Sophia has a discerning eye for unique, interesting color combinations. I highly recommend Sophia for several reasons; she delivers on time, understands business needs, knows social media intricacies and working with her is easy.
— Mary Vigeant, Founder and President of Sophicolor
 

In 2016, I created Sophicolor Stories, a series of social media posts for Sophicolor. For each post, I selected the imagery and palette. I visually matched each image to colors found in Sophicolor's digital color library. These inspirational palettes were shared and well-received across the brand's official platforms, including Instagram, Facebook, Pinterest, and LinkedIn.


 Peach Dream. Photo: Dominic Tarabanski for Open Lab Magazine.

Peach Dream. Photo: Dominic Tarabanski for Open Lab Magazine.

 Between Blues. Photo: Erin Wasson by Bjorn Iooss for Free People August 2016.

Between Blues. Photo: Erin Wasson by Bjorn Iooss for Free People August 2016.

  Floração Tropical. Photo: Isolda dress from shopbop.com.

 Floração Tropical. Photo: Isolda dress from shopbop.com.

 Beleza Natural. Photo: @lanemarinho.

Beleza Natural. Photo: @lanemarinho.

 Midnight Botanical. Photo: Katie Braatvedt by Duncan Killick for Vogue Australia, June 2016.

Midnight Botanical. Photo: Katie Braatvedt by Duncan Killick for Vogue Australia, June 2016.

 Lavender Steel. Photo: Chloe, Resort 2017.

Lavender Steel. Photo: Chloe, Resort 2017.

 Indian Summer. Photo: Nadja Bender by Michael Schwartz for Costume Denmark July 2016.

Indian Summer. Photo: Nadja Bender by Michael Schwartz for Costume Denmark July 2016.

 Coastal Haze. Photo: Yumi Lambert by Erik Madigan Heck for Harper’s Bazaar UK, June 2016.

Coastal Haze. Photo: Yumi Lambert by Erik Madigan Heck for Harper’s Bazaar UK, June 2016.