CLIENT: Sophicolor is a textile color service provider based in Brockton, Massachusetts. With over 4500 colors, it’s the largest collection of cotton textile colors for apparel, footwear and interiors.
PROJECT: Daily management of the brand’s Instagram account. Devised and implement a long-term growth strategy. Responsible for content curation, posting and engagement. Highlight trending colors by sharing the latest images from publications around the world.
DATE: December 2017 - Present
In 2016, I created Sophicolor Stories, a series of social media posts for Sophicolor. For each post, I selected the imagery and palette. I visually matched each image to colors found in Sophicolor's digital color library. These inspirational palettes were shared and well-received across the brand's official platforms, including Instagram, Facebook, Pinterest, and LinkedIn.