SOMETHINK

somethink.cn

In April 2015, I started working with freelance trend consultant Laura Wassermann on a 300 page macro trend report for Somethink, a leading retail consulting agency based in China. After doing extensive research on the latest contemporary art, design and socio-cultural trends, I pitched Laura a few 'big picture' concepts. Much of what I saw in my research was inspired by organic material, so I grouped the concepts together and titled it Organic Forms. To see my original pitch to Laura, scroll through the gallery below.

 
I immediately picked up that Sophia is eager and passionate about working in the trend forecasting field, she has a positive work ethic and shows true dedication. Sophia assisted me remotely from New York on a 300 page trend forecast report in which I presented to leading retailers in China. She has a keen eye for trends, youth and culture and most notably a strong affinity for color. She demonstrates excellent written and verbal communication skills and the ability to take esoteric concepts and translate them into useable directions.
— Laura Wassermann, Trend Consultant
 

I assisted Laura with concept development, image research, writing & editing copy, and key color selections for the season. 

Below is a 6-page excerpt of the final product, Macro Trends for Womenswear and Juniors, A/W 2016-17.

 
 

For A/W 17/18, I partnered with Laura again to create key color palettes for the season.