NIKE PRO SS23 — Women’s Apparel Color Design
BRAND: Nike | nike.com | Beaverton, OR
DATE: 2021
INDUSTRY: Apparel — Women’s Performance
ROLE: Color Designer
DELIVERABLES: Apparel Color Design, Moodboards, Image Research, Concept Ideation, Presentation, Cross-Functional Collaboration
COLLABORATORS:
Apparel Design — Emiko McCoy
Graphic Design — Alicia Williams
Print Design — Mo Bedell
Tech Design — Michiya Stine
Product Management — Lacey Price, Chanel Celis
CONSUMER PROFILE — Athlete I
Photo via @libbychristensen
—AGE: 20s-30s
—works hard in the gym
—invests in elevated styles for fitness apparel
—flaunts her strength + curves
FUNCTIONAL FEMME PACK SS23
SPRING 23 — NOISE AQUA / OCEAN BLISS / CITRON TINT
SPRING 23 — ROSEWOOD / ACTIVE FUCHSIA / PINKSICLE
SUMMER 23 — INDIGO HAZE / OXYGEN PURPLE / GRIDIRON
SUMMER 23 — ADOBE / SEA CORAL / COCONUT MILK
SPRING/SUMMER 23 — BLACK / IRON GREY / WHITE
MATTE/SHINE PACK SU23
SUMMER 23 — PICANTE / BLACK
SUMMER 23 — SPACE PURPLE / WHITE
SUMMER 23 — BLACK / WHITE
CONSUMER PROFILE — Athlete II
Photo via @cheercat87.
—AGE: high school-college
—team sports enthusiast, especially cheer + volleyball
—full of school spirit
—loves bold color, graphics + print
GRAPHIC PACK SS23
SPRING 23 — UNIVERSITY RED / PINKSICLE / GYM RED
SPRING 23 — ACTIVE FUCHSIA / OCEAN BLISS / COSMIC FUCHSIA
SUMMER 23 — GRIDIRON / GREEN STRIKE
SUMMER 23 — VIVID ORANGE / HOT PUNCH
SPRING/SUMMER 23 — BLACK / WHITE / ANTHRACITE
PIXELATED PRINT PACK SS23
SPRING 23 — ACTIVE FUCHSIA / HYPER ROYAL / OPTI YELLOW / BLACK
SPRNG 23 — ACTIVE FUCHSIA / HYPER ROYAL / OPTI YELLOW / BLACK
SPRING 23 — BALTIC BLUE / NOISE AQUA / GREEN ABYSS / OCEAN BLISS
SPRING 23 — BLACK / IRON GREY / PHOTON DUST / WHITE
GARDEN PRINT PACK SU23
SUMMER 23 — GREEN STRIKE / SPRING GREEN / HYPER ROYAL
OXYGEN PURPLE / INDIGO HAZE / GRIDIRON
BLACK / PHOTON DUST / WHITE
All product videos and images via nike.com, jdsports.co.uk, finishline.com and asos.com.