NEW BALANCE KIDS — FW21 Footwear Color Design

BRAND: New Balance | newbalance.com/kids | Boston, MA
DATE: 2019-2020
INDUSTRY: Footwear — Kids
ROLE: Design Apprentice — Concept, Color and Materials
PROJECT: As an apprentice at New Balance, I designed multiple colorways for the Kids footwear style 680v6. Before applying color to the silhouette, I created seasonal moodboards based on design briefs from the Head of Concept Design + Strategy, interpreting them for the Kids category. These boards serve to communicate essential concept and color information to Kids Product and Merchandising teams.
DELIVERABLES: Footwear Color Design, Moodboards

KIDS 680v6 — TARGET CONSUMER

GIRLS COLOR CONCEPT FW21 — PLAYGROUND

CONSUMER PROFILE — Expressive
COLOR DIRECTION — “A set of brights, flat midtones and pastels work together for multi-color combos. Bright pink is a key shade”.

MOODBOARD

GIRLS 680V6 — LINE ART
Line art provided by New Balance design team.

GIRLS 680V6 — FINISHED PRODUCT
COLORS — Sporty Pink, Astral Glow, White

BOYS + GIRLS COLOR CONCEPT FW21 — HIGHER LEARNING

CONSUMER PROFILE — Crafted/Sport
COLOR DIRECTION — “Rich & seasonal, ready for fall. Drawing on rich ochre tones & layered with a twist on nostalgic shades, color is wearable & fresh”.

MOODBOARD

BOYS 680V6 — LINE ART
Line art provided by New Balance design team.

BOYS 680V6 — FINISHED PRODUCT
COLORS — Black, Oxygen Blue, Sulphur Yellow

GIRLS 680V6 — LINE ART
Line art provided by New Balance design team.

GIRLS 680V6 — FINISHED PRODUCT
COLORS — Rain Cloud, Pale Blue Chill, Light Mango