MARIELLE’S ARTISANAL EATS — Brand Identity Design
Images by @goodeatsofli.
CLIENT: Marielle’s Artisanal Eats | instagram.com/mariellesny | Long Island, NY
DATE: 2020-2021
INDUSTRY: Food — Bakery
ROLE: Freelance Designer and Social Media Manager
PROJECT: I worked with my client, home baker Marielle Fietta, to synthesize all the elements that make her brand unique. A native of the Dominican Republic, she now lives on the North Shore of Long Island, just outside of New York City. Her specialty is classic American desserts, infused with Latin flavors.
DELIVERABLES: Brand Identity Design (Brand Name and Concept, Color Palette, Typography, Responsive Logo Range, Packaging, Menus), Social Media Content Creation and Strategy, Instagram Account Management, Copywriting, Layout Design
TESTIMONIAL: “Sophia did an amazing job in helping me build my brand. She integrated my Dominican background into the brand, which is something I didn’t expect at all, especially the delicate and elegant way it represents my culture. Once the brand was born, Sophia used her knowledge of marketing to create and grow my Instagram account. She was my guiding light when taking photos, providing feedback on lighting and backgrounds. Her strategic use of hashtags brought sales and new opportunities to my business. Sophia excels in her work. Her dedication and focus while working with Marielle’s Artisanal Eats was exceptional”.
— Marielle Fietta, Owner and Founder at Marielle’s Artisanal Eats
